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Table 1 Characterization of the cases

From: Box-scheme as alternative food network—the economic integration between consumers and producers

  Case 1 Case 2 Case 3
Foundation 1981 1995 2016
Number of employees 41 (including production) 3 8
Number of customers 1261 406 115
Average weekly deliveries 300 70 35
Historical characteristics Its founder is an agronomist who has fought for organic production and better conditions of rural life. The company website offers details about its development. The initiative was created due to an opportunity identified by its founder. He used to work in a large department store chain and realized an important price gap between organic and conventional products in the main grocery chain. Family owned business that has recently started. Yet, its background shows a strong interest for the environmental and food causes. Two partners are environmental engineers, and the third one studied gastronomy.
Central characteristics Orders should be made by Sunday night to be delivered Wednesday/Thursday.
Payments made in advance.
Standard baskets were incentivized but full customization is accepted.
Only organics produced in different farms, including self-production.
Orders should be made by Sunday night or Tuesday night to be delivered on Wednesday or Friday, respectively.
Payments made in advance.
Two sizes of basket were offered with a long list of optional items, many of which industrialized.
Customers could replace some items.
Only organics bought from a central partner and complemented by spot suppliers.
Deadline to place orders is Sunday night to be delivered on Wednesday and Thursday.
Payments made in advance.
Two sizes of baskets offered with few customization possibilities.
Results characteristics Health, socio-environmental sustainability, rural development Health,
pesticides free
lower prices
Health, socio-environmental sustainability, rural development
Fair prices
Interviews Owner
Administrator
4 customer service assistants
11 customers
Owner
13 customers
3 partners
7 customers