Agricultural and Food Economics

Table 2 Distribution of customer profiles by case and their importance to the total revenue

From: Box-scheme as alternative food network—the economic integration between consumers and producers

Customer segment	Case 1		Case 2		Case 3
Customer segment	Revenue imp.	% of customers	Revenue imp.	% of customers	Revenue imp.	% of customers
Trialist	5%	34%	11%	47%	10%	37%
Occasional	29%	40%	34%	35%	20%	24%
Regular	66%	26%	55%	18%	70%	39%

Legend: Regular—bought once or more every 15 days, Occasional—bought less often but more than once in the period, Trialist—bought only once
Source: Author’s elaboration based on sales data from November 2016 to March 2017

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