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Table 2 Distribution of customer profiles by case and their importance to the total revenue

From: Box-scheme as alternative food network—the economic integration between consumers and producers

Customer segment Case 1 Case 2 Case 3
Revenue imp. % of customers Revenue imp. % of customers Revenue imp. % of customers
Trialist 5% 34% 11% 47% 10% 37%
Occasional 29% 40% 34% 35% 20% 24%
Regular 66% 26% 55% 18% 70% 39%
  1. Legend: Regular—bought once or more every 15 days, Occasional—bought less often but more than once in the period, Trialist—bought only once
  2. Source: Author’s elaboration based on sales data from November 2016 to March 2017