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Table 4 Prolonged maternal feeding: Measurement properties of the multi-item constructs (N = 1852)

From: Consumer perception of sustainable practices in dairy production

Construct Standard loading (> 0.7) Mean S.D. Cronbach’s alpha (> 0.7) Composite reliability (rho) (> 0.6) Average variance extracted (> 0.5)
Perceived risksa     .84 .85 .65
Perceived behavioural control (PBC)a     .43 .68 .44
Perceived benefits     .89 .90 .75
 v4 0.87* 5.04 1.30    
 v5 0.86* 4.98 1.33    
 v6 0.87* 4.98 1.32    
Moral norm (MN)     .78 .79 .66
 v10 0.85* 5.09 1.38    
 v12 0.77* 4.63 1.46    
Subjective norm (SN)     .71 .79 .66
 v14 0.78* 4.24 1.47    
 v15 0.84* 4.32 1.51    
Attitude (ATU)     .72 .77 .54
 v16 0.79* 5.31 1.30    
 v17 0.49* 4.75 1.65    
 v18 0.87* 5.02 1.29    
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)