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Agricultural and Food Economics

Table 4 Prolonged maternal feeding: Measurement properties of the multi-item constructs (N = 1852)

From: Consumer perception of sustainable practices in dairy production

Construct

Standard loading (> 0.7)

Mean

S.D.

Cronbach’s alpha (> 0.7)

Composite reliability (rho) (> 0.6)

Average variance extracted (> 0.5)

Perceived risksa

   

.84

.85

.65

Perceived behavioural control (PBC)a

   

.43

.68

.44

Perceived benefits

   

.89

.90

.75

 v4

0.87*

5.04

1.30

   

 v5

0.86*

4.98

1.33

   

 v6

0.87*

4.98

1.32

   

Moral norm (MN)

   

.78

.79

.66

 v10

0.85*

5.09

1.38

   

 v12

0.77*

4.63

1.46

   

Subjective norm (SN)

   

.71

.79

.66

 v14

0.78*

4.24

1.47

   

 v15

0.84*

4.32

1.51

   

Attitude (ATU)

   

.72

.77

.54

 v16

0.79*

5.31

1.30

   

 v17

0.49*

4.75

1.65

   

 v18

0.87*

5.02

1.29

   
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)
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