Skip to main content
Agricultural and Food Economics

Table 5 Alternative protein source: measurement properties of the multi-item constructs (N = 1816)

From: Consumer perception of sustainable practices in dairy production

Construct

Standard loading (> 0.7)

Mean

S.D.

Cronbach’s alpha (> 0.7)

Composite reliability (rho) (> 0.6)

Average variance extracted (> 0.5)

Perceived risksa

   

.87

.87

.68

Perceived behavioural control (PBC)a

   

.34

.33

.19

Perceived benefits

   

.90

.89

.73

 v4

0.86*

4.65

1.33

   

 v5

0.84*

4.64

1.30

   

 v6

0.86*

4.68

1.30

   

Moral norm (MN)

   

.78

.78

.63

 v10

0.83*

4.61

1.38

   

 v12

0.76*

4.09

1.43

   

Subjective norm (SN)

   

.74

.74

.59

 v14

0.78*

3.88

1.39

   

 v15

0.76*

3.91

1.49

   

Attitude (ATU)

   

.78

.80

.57

 v16

0.80*

4.92

1.35

   

 v17

0.55*

4.41

1.58

   

 v18

0.88*

4.70

1.32

   
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)
Back to article page