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Table 5 Alternative protein source: measurement properties of the multi-item constructs (N = 1816)

From: Consumer perception of sustainable practices in dairy production

Construct Standard loading (> 0.7) Mean S.D. Cronbach’s alpha (> 0.7) Composite reliability (rho) (> 0.6) Average variance extracted (> 0.5)
Perceived risksa     .87 .87 .68
Perceived behavioural control (PBC)a     .34 .33 .19
Perceived benefits     .90 .89 .73
 v4 0.86* 4.65 1.33    
 v5 0.84* 4.64 1.30    
 v6 0.86* 4.68 1.30    
Moral norm (MN)     .78 .78 .63
 v10 0.83* 4.61 1.38    
 v12 0.76* 4.09 1.43    
Subjective norm (SN)     .74 .74 .59
 v14 0.78* 3.88 1.39    
 v15 0.76* 3.91 1.49    
Attitude (ATU)     .78 .80 .57
 v16 0.80* 4.92 1.35    
 v17 0.55* 4.41 1.58    
 v18 0.88* 4.70 1.32    
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)