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Table 1 Attributes and levels used in the DCE

From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance

Attributes # Levels Information levels
Price 4 €5; €8; €11; €14
Geographical indication 4 DOCG; DOC; IGT; none
Organic claim 2 Organic; none
Famous producer 2 Famous producer; not a famous producer