Table 1 Attributes and levels used in the DCE
From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance
Attributes | # Levels | Information levels |
|---|---|---|
Price | 4 | €5; €8; €11; €14 |
Geographical indication | 4 | DOCG; DOC; IGT; none |
Organic claim | 2 | Organic; none |
Famous producer | 2 | Famous producer; not a famous producer |