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Table 4 LCM results with three classes

From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance

Parameters

Class 1

Class 2

Class 3

Coefficient

SE

Coefficient

SE

Coefficient

SE

Organic

0.38

0.28

0.94**

0.42

0.67

0.39

Famous producer

1.22***

0.15

1.50***

0.49

− 0.41

0.39

IGT

− 0.05

0.30

1.05

1.07

0.71

0.60

DOC

0.55

0.37

0.84

1.25

1.01

0.72

DOCG

0.21

0.44

0.59

1.39

1.39

0.85

PRICE

− 0.23***

0.07

− 0.64***

0.11

0.04

0.08

No Buy

− 5.11***

0.91

− 3.81**

1.53

− 0.06

1.01

Class size

65.1%***

 

19.1%***

 

15.8%***

 
  1. Note: For SE (standard error), (***) and (**) denote statistical significance at 1% and 5%, respectively