From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance
Parameters | Class 1 | Class 2 | Class 3 | |||
---|---|---|---|---|---|---|
Coefficient | SE | Coefficient | SE | Coefficient | SE | |
Organic | 0.38 | 0.28 | 0.94** | 0.42 | 0.67 | 0.39 |
Famous producer | 1.22*** | 0.15 | 1.50*** | 0.49 | − 0.41 | 0.39 |
IGT | − 0.05 | 0.30 | 1.05 | 1.07 | 0.71 | 0.60 |
DOC | 0.55 | 0.37 | 0.84 | 1.25 | 1.01 | 0.72 |
DOCG | 0.21 | 0.44 | 0.59 | 1.39 | 1.39 | 0.85 |
PRICE | − 0.23*** | 0.07 | − 0.64*** | 0.11 | 0.04 | 0.08 |
No Buy | − 5.11*** | 0.91 | − 3.81** | 1.53 | − 0.06 | 1.01 |
Class size | 65.1%*** | Â | 19.1%*** | Â | 15.8%*** | Â |