Skip to main content

Table 4 LCM results with three classes

From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance

Parameters Class 1 Class 2 Class 3
Coefficient SE Coefficient SE Coefficient SE
Organic 0.38 0.28 0.94** 0.42 0.67 0.39
Famous producer 1.22*** 0.15 1.50*** 0.49 − 0.41 0.39
IGT − 0.05 0.30 1.05 1.07 0.71 0.60
DOC 0.55 0.37 0.84 1.25 1.01 0.72
DOCG 0.21 0.44 0.59 1.39 1.39 0.85
PRICE − 0.23*** 0.07 − 0.64*** 0.11 0.04 0.08
No Buy − 5.11*** 0.91 − 3.81** 1.53 − 0.06 1.01
Class size 65.1%***   19.1%***   15.8%***  
  1. Note: For SE (standard error), (***) and (**) denote statistical significance at 1% and 5%, respectively