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Table 5 Latent class mixed logit model estimates

From: Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance

Parameters

Class 1

Class 2

Class 3

Class 4

Class 5

Class 6

Full attendance

ANA on organic attribute

ANA on GIs

Combined ANA of GIs and organic

ANA of all attributes but the price

ANA on all attributes

Random parameters

 Organic

2.21***

0 (Fixed)

2.21***

0 (Fixed)

0 (Fixed)

0 (Fixed)

 Famous producer

1.36***

1.36***

1.36***

1.36***

0 (Fixed)

0 (Fixed)

 IGT

1.35***

1.35***

0 (Fixed)

0 (Fixed)

0 (Fixed)

0 (Fixed)

 DOC

2.23***

2.23***

0 (Fixed)

0 (Fixed)

0 (Fixed)

0 (Fixed)

 DOCG

2.08***

2.08***

0 (Fixed)

0 (Fixed)

0 (Fixed)

0 (Fixed)

Non-random parameters

 Price

− 0.37***

− 0.37***

− 0.37***

− 0.37***

− 0.37***

0 (Fixed)

 No Buy

− 3.50***

− 3.50***

− 3.50***

− 3.50***

− 3.50***

− 3.50***

St. deviations

 Organic

0.03

0.01

0.03

0.00

0.00

0.01

 Famous producer

0.04

0.02

0.01

0.00

0.01

0.00

 IGT

0.00

0.01

0.01

0.04

0.04

0.01

 DOC

0.01

0.00

0.02

0.02

0.00

0.02

 DOCG

0.00

0.00

0.01

0.00

0.01

0.01

 Class Prob.

24.74%***

36.58%***

2.86%

10.22%

11.84%***

13.76%***

  1. Notes: Class Prob. (class probabilities); *** denotes statistical significance at the 1% level; Sample size = 318