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Table 1 Sample description

From: Label information and consumer behaviour: evidence on drinking milk sector

Variable name Percentage
Gender
 Male 59%
 Female 41%
Age
 Under 30 40%
 Between 31 and 45 43%
 Over 46 17%
Education
 Middle school diploma 2%
 High school diploma 31%
 Degree 67%
Household size
 Single 12%
 2 people 29%
 3 people 20%
 4 people 27%
 Over 4 people 13%
Household income
 R1: until 36,151.98 euros 54%
 R2: from 36,151.98 to 70,000.00 euros 33%
 R3: from 70,000.00 to 100,000.00 euros 13%