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Table 2 Definition of variables, means, frequencies, and standard deviations

From: Label information and consumer behaviour: evidence on drinking milk sector

Variable name

Description

Obs

Mean

SD

Dependent variables

 100 % Italian

Scale 1–7, respondents interested toward national origin information

438

6.09

1.35

 Nutritional information

Scale 1–7, respondents interested toward nutritional information

440

5.22

1.59

 Stabilisation treatment

Scale 1–7, respondents interested toward stabilisation treatment used

440

5.52

1.40

 Local origin

Scale 1–7, respondents interested toward regional origin

440

5.58

1.65

 Cattle feed

Scale 1–7, respondents interested toward cattle feeding

440

5.38

1.69

 Environmental sustainability

Scale 1–7, respondents interested toward environmental sustainability

440

5.48

1.61

Independent variables

 Loyalty

Dummy, respondents interested to loyalty feature = 1; otherwise = 0

440

0.56

0.50

 Proximity to the store

Dummy, respondents interested to nearness feature = 1; otherwise = 0

440

0.46

0.50

 Price

Dummy, respondents interested to price feature = 1; otherwise = 0

440

0.50

0.50

 Cattle welfare

Dummy, respondents interested to animal welfare feature = 1; otherwise = 0

440

0.64

0.48

 Packaging

Dummy, respondents interested to packaging and label feature = 1; otherwise = 0

440

0.71

0.45

 Food safety

Dummy, respondents interested to safety feature =1; otherwise = 0

438

0.88

0.33

 Freshness

Dummy, respondents interested to freshness feature = 1; otherwise = 0

440

0.91

0.29

 Taste

Dummy, respondents interested to taste feature = 1; otherwise = 0

440

0.91

0.29

 Habits—purchase of milk

Dummy, respondents consumers of milk = 1; otherwise = 0

440

0.49

0.50

 Habits—purchase of dairy products

Dummy, respondents consumers of dairy products = 1; otherwise = 0

440

0.61

0.49

 SOC—responsible of food expenses

Dummy, respondents responsible for food shop = 1; otherwise = 0

440

0.75

0.44

 SOC—food-related disease

Dummy, respondents suffering of specific diseases = 1; otherwise = 0

440

0.19

0.39

 SOC—children

Dummy, respondents who have children under 12 years = 1; otherwise = 0

440

0.25

0.44

 SOC—farm ownership

Dummy, respondents who have a farm = 1; otherwise = 0

440

0.05

0.22

 SOC—organic concern

Dummy, respondents interested in organic agriculture = 1; otherwise = 0

440

0.73

0.45

 SOC—woman

Dummy, respondents are woman = 1; otherwise = 0

440

0.59

0.49

 SOC—age

Scale 1–3, age of respondents

440

2.77

0.72

 SOC—household size

Scale 1–5, household size

438

3.01

1.25

 SOC—education

Scale 1–3, level of education of respondents

440

4.65

0.52

 SOC—household income

Scale 1–3, level of household income of respondents

430

1.59

0.70