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Table 2 Definition of variables, means, frequencies, and standard deviations

From: Label information and consumer behaviour: evidence on drinking milk sector

Variable name Description Obs Mean SD
Dependent variables
 100 % Italian Scale 1–7, respondents interested toward national origin information 438 6.09 1.35
 Nutritional information Scale 1–7, respondents interested toward nutritional information 440 5.22 1.59
 Stabilisation treatment Scale 1–7, respondents interested toward stabilisation treatment used 440 5.52 1.40
 Local origin Scale 1–7, respondents interested toward regional origin 440 5.58 1.65
 Cattle feed Scale 1–7, respondents interested toward cattle feeding 440 5.38 1.69
 Environmental sustainability Scale 1–7, respondents interested toward environmental sustainability 440 5.48 1.61
Independent variables
 Loyalty Dummy, respondents interested to loyalty feature = 1; otherwise = 0 440 0.56 0.50
 Proximity to the store Dummy, respondents interested to nearness feature = 1; otherwise = 0 440 0.46 0.50
 Price Dummy, respondents interested to price feature = 1; otherwise = 0 440 0.50 0.50
 Cattle welfare Dummy, respondents interested to animal welfare feature = 1; otherwise = 0 440 0.64 0.48
 Packaging Dummy, respondents interested to packaging and label feature = 1; otherwise = 0 440 0.71 0.45
 Food safety Dummy, respondents interested to safety feature =1; otherwise = 0 438 0.88 0.33
 Freshness Dummy, respondents interested to freshness feature = 1; otherwise = 0 440 0.91 0.29
 Taste Dummy, respondents interested to taste feature = 1; otherwise = 0 440 0.91 0.29
 Habits—purchase of milk Dummy, respondents consumers of milk = 1; otherwise = 0 440 0.49 0.50
 Habits—purchase of dairy products Dummy, respondents consumers of dairy products = 1; otherwise = 0 440 0.61 0.49
 SOC—responsible of food expenses Dummy, respondents responsible for food shop = 1; otherwise = 0 440 0.75 0.44
 SOC—food-related disease Dummy, respondents suffering of specific diseases = 1; otherwise = 0 440 0.19 0.39
 SOC—children Dummy, respondents who have children under 12 years = 1; otherwise = 0 440 0.25 0.44
 SOC—farm ownership Dummy, respondents who have a farm = 1; otherwise = 0 440 0.05 0.22
 SOC—organic concern Dummy, respondents interested in organic agriculture = 1; otherwise = 0 440 0.73 0.45
 SOC—woman Dummy, respondents are woman = 1; otherwise = 0 440 0.59 0.49
 SOC—age Scale 1–3, age of respondents 440 2.77 0.72
 SOC—household size Scale 1–5, household size 438 3.01 1.25
 SOC—education Scale 1–3, level of education of respondents 440 4.65 0.52
 SOC—household income Scale 1–3, level of household income of respondents 430 1.59 0.70