From: Label information and consumer behaviour: evidence on drinking milk sector
Variable name | Description | Obs | Mean | SD |
---|---|---|---|---|
Dependent variables | ||||
100 % Italian | Scale 1–7, respondents interested toward national origin information | 438 | 6.09 | 1.35 |
Nutritional information | Scale 1–7, respondents interested toward nutritional information | 440 | 5.22 | 1.59 |
Stabilisation treatment | Scale 1–7, respondents interested toward stabilisation treatment used | 440 | 5.52 | 1.40 |
Local origin | Scale 1–7, respondents interested toward regional origin | 440 | 5.58 | 1.65 |
Cattle feed | Scale 1–7, respondents interested toward cattle feeding | 440 | 5.38 | 1.69 |
Environmental sustainability | Scale 1–7, respondents interested toward environmental sustainability | 440 | 5.48 | 1.61 |
Independent variables | ||||
Loyalty | Dummy, respondents interested to loyalty feature = 1; otherwise = 0 | 440 | 0.56 | 0.50 |
Proximity to the store | Dummy, respondents interested to nearness feature = 1; otherwise = 0 | 440 | 0.46 | 0.50 |
Price | Dummy, respondents interested to price feature = 1; otherwise = 0 | 440 | 0.50 | 0.50 |
Cattle welfare | Dummy, respondents interested to animal welfare feature = 1; otherwise = 0 | 440 | 0.64 | 0.48 |
Packaging | Dummy, respondents interested to packaging and label feature = 1; otherwise = 0 | 440 | 0.71 | 0.45 |
Food safety | Dummy, respondents interested to safety feature =1; otherwise = 0 | 438 | 0.88 | 0.33 |
Freshness | Dummy, respondents interested to freshness feature = 1; otherwise = 0 | 440 | 0.91 | 0.29 |
Taste | Dummy, respondents interested to taste feature = 1; otherwise = 0 | 440 | 0.91 | 0.29 |
Habits—purchase of milk | Dummy, respondents consumers of milk = 1; otherwise = 0 | 440 | 0.49 | 0.50 |
Habits—purchase of dairy products | Dummy, respondents consumers of dairy products = 1; otherwise = 0 | 440 | 0.61 | 0.49 |
SOC—responsible of food expenses | Dummy, respondents responsible for food shop = 1; otherwise = 0 | 440 | 0.75 | 0.44 |
SOC—food-related disease | Dummy, respondents suffering of specific diseases = 1; otherwise = 0 | 440 | 0.19 | 0.39 |
SOC—children | Dummy, respondents who have children under 12 years = 1; otherwise = 0 | 440 | 0.25 | 0.44 |
SOC—farm ownership | Dummy, respondents who have a farm = 1; otherwise = 0 | 440 | 0.05 | 0.22 |
SOC—organic concern | Dummy, respondents interested in organic agriculture = 1; otherwise = 0 | 440 | 0.73 | 0.45 |
SOC—woman | Dummy, respondents are woman = 1; otherwise = 0 | 440 | 0.59 | 0.49 |
SOC—age | Scale 1–3, age of respondents | 440 | 2.77 | 0.72 |
SOC—household size | Scale 1–5, household size | 438 | 3.01 | 1.25 |
SOC—education | Scale 1–3, level of education of respondents | 440 | 4.65 | 0.52 |
SOC—household income | Scale 1–3, level of household income of respondents | 430 | 1.59 | 0.70 |