Table 3 Model estimation: beta coefficients and odds ratio for mandatory label disclosure

Loyalty

0.29 [0.30]

1.34 [0.40]

− 0.05 [0.22]

0.95 [0.21]

0.10 [0.23]

1.10 [0.25]

Proximity to the store

− 0.04 [0.23]

0.96 [0.22]

0.54** [0.22]

1.72** [0.38]

0.53** [0.21]

1.70** [0.35]

Price

− 0.09 [0.25]

0.91 [0.22]

0.05 [0.22]

1.05 [0.23]

− 0.26 [0.22]

0.77 [0.17]

Cattle welfare

− 0.07 [0.29]

0.93 [0.27]

0.76*** [0.24]

2.13***[0.52]

0.37 [0.24]

1.45 [0.35]

Packaging

0.58** [0.29]

1.79** [0.52]

0.58** [0.30]

1.79** [0.53]

0.14 [0.28]

1.15 [0.32]

Food safety

1.42*** [0.32]

4.12*** [1.32]

0.57* [0.33]

1.76* [0.58]

1.09*** [0.32]

2.97*** [0.95]

Freshness

1.16*** [0.37]

3.20*** [1.20]

− 0.21 [0.57]

0.81 [0.46]

0.18 [0.47]

1.19 [0.56]

Taste

0.40 [0.40]

1.49 [0.60]

2.34*** [0.48]

10.39*** [4.94]

− 0.06 [0.48]

0.94 [0.45]

Habits—purchase of milk

0.69*** [0.26]

2.00*** [0.52]

0.07 [0.21]

1.07 [0.22]

0.52** [0.21]

1.68** [0.35]

habits—purchase of dairy products

0.28 [0.24]

1.32 [0.31]

− 0.27 [0.21]

0.76 [0.16]

− 0.39* [0.22]

0.68* [0.15]

Responsible of food expenses

0.37 [0.29]

1.45 [0.42]

0.98*** [0.32]

2.66*** [0.85]

1.00*** [0.30]

2.71*** [0.82]

Food-related disease

− 0.34 [0.34]

0.71 [0.24]

0.13 [0.31]

1.14 [0.35]

− 0.04 [0.29]

0.96 [0.27]

Children

0.00 [0.35]

1.00 [0.35]

0.67** [0.28]

1.96** [0.54]

− 0.10 [0.26]

0.90 [0.23]

Farm ownership

− 0.27 [0.76]

0.76 [0.58]

− 1.21** [0.52]

0.30** [0.16]

− 1.02 [0.65]

0.36 [0.23]

Organic concern

0.61** [0.26]

1.84** [0.47]

0.99*** [0.25]

2.69*** [0.67]

0.01 [0.22]

1.01 [0.22]

SOC—woman

0.06 [0.29]

1.07 [0.31]

− 0.45** [0.22]

0.64** [0.14]

− 0.35 [0.21]

0.70 [0.15]

SOC—age: 31–45

0.54* [0.31]

1.71* [0.53]

− 0.15 [0.30]

0.86 [0.26]

− 0.19 [0.26]

0.82 [0.22]

SOC—age: > 46

1.67*** [0.34]

5.30*** [1.83]

0.34 [0.31]

1.41 [0.44]

0.50 [0.34]

1.66 [0.56]

SOC—household size: 2 members

− 0.76* [0.43]

0.47* [0.20]

0.38 [0.44]

1.47 [0.64]

0.17 [0.37]

1.18 [0.43]

SOC—household size: 3 members

− 0.53 [0.46]

0.59 [0.27]

− 0.45 [0.46]

0.64 [0.29]

0.32 [0.39]

1.38 [0.54]

SOC—household size: 4 members

− 0.65 [0.49]

0.52 [0.25]

0.58 [0.46]

1.79 [0.82]

0.20 [0.38]

1.22 [0.47]

SOC—household size: > 4 members

− 1.27** [0.59]

0.28** [0.17]

− 0.42 [0.50]

0.66 [0.33]

− 0.05 [0.48]

0.96 [0.46]

SOC—education: high school

− 1.26** [0.49]

0.28** [0.14]

− 1.22* [0.70]

0.30* [0.21]

− 0.46 [0.34]

0.63 [0.22]

SOC—education: degree

− 1.22** [0.50]

0.29** [0.15]

− 1.18* [0.69]

0.31* [0.21]

− 0.69** [0.34]

0.50** [0.17]

SOC—household income: from 36,151.98 to 70,000.00€

0.02 [0.23]

1.01 [0.24]

− 0.81*** [0.24]

0.45*** [0.11]

− 0.21 [0.21]

0.81 [0.18]

SOC—household income: from 70,000.00 to 100,000.00€

− 0.29 [0.36]

0.75 [0.27]

− 0.57** [0.28]

0.56** [0.16]

− 0.08 [0.33]

0.92 [0.30]

Cut 1

Cut 2

Cut 3

Cut 4

Cut 5

Cut 6

Obs

Pseudo R2