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Table 3 Description of factors measured through Likert scales: health consciousness, perceived health benefits, and trust

From: On the association between risk attitude and fruit and vegetable consumption: insights from university students in Italy

Variables Mean SD Cronbach's alpha
Health consciousness (HC) 5.22a 1.10 0.857
  I think of myself as a health-conscious consumer. 5.06 1.33  
  I use to eat healthy food. 5.55 1.19  
  Compared to others my age, I am in better health. 5.06 1.23  
Perceived health benefits (HEAL) 5.54a 0.97 0.822
  It is possible to reduce health risks by consuming at least five FV portions/day. 5.41 1.24  
  I think that the consumption of at least five FV portions/day represents a healthy behaviour. 5.83 1.00  
  By eating at least five FV portions/day, I can be less exposed to the risk of new diseases. 5.38 1.13  
Trust (TRU) 5.56a 0.97 0.793
  I trust when the media (TV, internet, newspapers and magazines, radio, etc.) claim that consuming at least five FV’s portion/day reduces risks to human health. 5.03 1.44  
  I trust when the authorities responsible for public health (doctors, National Ministry of Health, WHO, consumer health organizations, etc.) argue that consuming at least five FV’s portion/day reduces risks to human health. 5.85 1.00  
  I trust when the results of the research (universities, foundations, etc.) demonstrate that the consumption of at least five FV’s portion/day reduces risks to human health. 5.80 1.02  
Attitude toward eating five portions of fruit and vegetable per day (ATT) 5.99a 0.97 0.935
  The consumption of at least five FV’s portion/day is bad/good to me. 6.03 0.07  
  The consumption of at least five FV’s portion/day is negative/positive to me. 6.16 1.00  
  The consumption of at least five FV’s portion/day is unfavourable/favourable to me. 6.02 1.04  
  1. Note: Examples of diseases are obesity, diabetes, etc. SD standard deviation, FV fruit and vegetable. aThis mean represents a mean of items