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Table 3 Respondents’ natural product interest, mean values (S.D.)

From: Why consumers drink natural wine? Consumer perception and information about natural wine

  Italy (n = 501) Spain (n = 527)
I try to eat foods that do not contain additives.*** 3.33 (1.34) 3.74 (1.28)
I do not care about additives in my daily diet.*** 2.36 (1.36) 1.83 (1.14)
I do not eat processed foods, because I do not know what they contain. 2.68 (1.22) 2.98 (1.28)
I would like to eat only organically grown vegetables.*** 2.95 (1.38) 3.44 (1.42)
Artificially flavored foods are not harmful for my health.** 2.21 (1.21) 2.03 (1.29)
Organically grown foods are not better for my health than those grown conventionally.*** 1.94 (1.07) 2.30 (1.38)
NPI (overall average score)° 2.93 (1.66) 2.66 (1.80)
  1. Statistically significant differences between Italy and Spain at **p ≤ 0.05; ***p ≤ 0.01 according to one-way ANOVA