Table 3 Respondents’ natural product interest, mean values (S.D.)

I try to eat foods that do not contain additives.***

3.33 (1.34)

3.74 (1.28)

I do not care about additives in my daily diet.***

2.36 (1.36)

1.83 (1.14)

I do not eat processed foods, because I do not know what they contain.

2.68 (1.22)

2.98 (1.28)

I would like to eat only organically grown vegetables.***

2.95 (1.38)

3.44 (1.42)

Artificially flavored foods are not harmful for my health.**

2.21 (1.21)

2.03 (1.29)

Organically grown foods are not better for my health than those grown conventionally.***

1.94 (1.07)

2.30 (1.38)

NPI (overall average score)°

2.93 (1.66)

2.66 (1.80)