Table 5 Natural wine drinking frequency and consumption motivations

Natural wine consumption frequency (%)

At least once a year

21.5

35.3

At least once a month

32.3

33.1

At least once a week

22.7

14.8

2–3 times a week

15.7

11.2

Daily

7.8

5.6

Natural wine consumption motivations (mean value, S.D.)

Natural wine is healthier.

3.60 (1.20)

3.43 (1.43)

Natural wine makes me less drunk.

2.13 (1.16)

1.94 (1.24)

Natural wine causes less hangover.

2.34 (1.29)

2.48 (1.43)

Natural wine is trendy.

2.41 (1.39)

2.23 (1.37)

Natural wine is easier to drink.

2.13 (1.17)

2.23 (1.36)

Natural wine tastes better.

3.00 (1.29)

2.41 (1.35)

Natural wine is sustainable.

3.33 (1.24)

3.49 (1.38)

Natural wine is handcrafted.

3.53 (1.21)

3.65 (1.25)