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Table 5 Natural wine drinking frequency and consumption motivations

From: Why consumers drink natural wine? Consumer perception and information about natural wine

  Italy (n = 344) Spain (n = 411)
Natural wine consumption frequency (%) At least once a year 21.5 35.3
At least once a month 32.3 33.1
At least once a week 22.7 14.8
2–3 times a week 15.7 11.2
Daily 7.8 5.6
Natural wine consumption motivations (mean value, S.D.) Natural wine is healthier. 3.60 (1.20) 3.43 (1.43)
Natural wine makes me less drunk. 2.13 (1.16) 1.94 (1.24)
Natural wine causes less hangover. 2.34 (1.29) 2.48 (1.43)
Natural wine is trendy. 2.41 (1.39) 2.23 (1.37)
Natural wine is easier to drink. 2.13 (1.17) 2.23 (1.36)
Natural wine tastes better. 3.00 (1.29) 2.41 (1.35)
Natural wine is sustainable. 3.33 (1.24) 3.49 (1.38)
Natural wine is handcrafted. 3.53 (1.21) 3.65 (1.25)