Why consumers drink natural wine? Consumer perception and information about natural wine

Agricultural and Food Economics

Table 8 Ordered logistic regressions coefficients and standard errors

	Italy		Spain
	*Coef.*	*Std. Err.*	*Coef.*	*Std. Err.*
Wine drinking frequency	0.845***	0.105	0.665***	0.109
Age	−0.019**	0.008	0.001	0.009
Male	0.285*	0.207	0.065	0.215
Wine involvement	−0.205*	0.123	−0.214*	0.111
Sustainability motivation	0.006***	0.001	0.006***	0.001
Hedonistic motivation	0.001	0.001	0.004***	0.001
Front label attention	−0.305***	0.103	−0.308**	0.119
Back label attention	−0.017	0.103	0.263**	0.122
Self-reported natural wine information	0.416***	0.126	0.184*	0.121
Self-reported organic wine information	−0.241***	0.128	−0.052	0.136
Natural product interest	0.282*	0.172	0.236*	0.133
*Number of observations*	*344*		*411*
*LR χ* ² *(11)*	*136.16*		*119.63*
*Prob > χ2*	*0.0000*		*0.0000*
*Log likelihood*	*−455.627*		*−525.080*
*Pseudo R* ²	*0.1300*		*0.1023*

Notes: Asterisks represent statistically significant at the levels: *p ≤ 0.1; **p ≤ 0.05; ***p ≤ 0.01