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Table 3 Factors considered when buying organic products, with average scores from a 5-point scale (5 indicating strong agreement)

From: Rural sustainability and food choice: the effect of territorial characteristics on the consumers’ preferences for organic lentils

  Mean Std. deviation
Buy healthy products 4.481 0.733
Protect the environment by reducing the environmental impact 4.386 0.757
Buy good products 4.357 0.733
Protect biodiversity 4.200 0.942
Buy local products to reduce the supply chain 4.090 0.828
Ensure fair prices for farmers 4.052 0.903
Defend animal welfare 4.043 0.882
Buy local products to support local producers 4.029 0.852
Preserve the traditional agricultural landscape 3.919 0.987
Buy products with ethical content 3.814 0.987
Buy products handcrafted 3.690 0.956
Buy products with social content 3.576 0.991
Buy for trend 1.129 0.388