Table 3 Factors considered when buying organic products, with average scores from a 5-point scale (5 indicating strong agreement)
| Â | Mean | Std. deviation |
|---|---|---|
Buy healthy products | 4.481 | 0.733 |
Protect the environment by reducing the environmental impact | 4.386 | 0.757 |
Buy good products | 4.357 | 0.733 |
Protect biodiversity | 4.200 | 0.942 |
Buy local products to reduce the supply chain | 4.090 | 0.828 |
Ensure fair prices for farmers | 4.052 | 0.903 |
Defend animal welfare | 4.043 | 0.882 |
Buy local products to support local producers | 4.029 | 0.852 |
Preserve the traditional agricultural landscape | 3.919 | 0.987 |
Buy products with ethical content | 3.814 | 0.987 |
Buy products handcrafted | 3.690 | 0.956 |
Buy products with social content | 3.576 | 0.991 |
Buy for trend | 1.129 | 0.388 |