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Table 6 Z-test (two-tailed) of equality of the estimated mean WTPs between models

From: Rural sustainability and food choice: the effect of territorial characteristics on the consumers’ preferences for organic lentils

  Model comparison
  RPL-MNL EAA-MNL EAA-RPL
Attribute levels Z-score Z-score Z-score
Located in Natura 2000 SCI 0.098 0.965 0.842
Located in a traditional rural landscape 0.523 −0.169 −0.642
EU quality label (PDO/PGI) −0.303 1.265 1.408
  1. Z-score critical value: |Z-score| < 1.96; α = 5%