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Agricultural and Food Economics

Table 6 Z-test (two-tailed) of equality of the estimated mean WTPs between models

From: Rural sustainability and food choice: the effect of territorial characteristics on the consumers’ preferences for organic lentils

 

Model comparison

 

RPL-MNL

EAA-MNL

EAA-RPL

Attribute levels

Z-score

Z-score

Z-score

Located in Natura 2000 SCI

0.098

0.965

0.842

Located in a traditional rural landscape

0.523

−0.169

−0.642

EU quality label (PDO/PGI)

−0.303

1.265

1.408

  1. Z-score critical value: |Z-score| < 1.96; α = 5%
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