S. no. | Description | Levels | Per cent/mean |
---|---|---|---|
1 | Grower characteristics | Gender—male | 52% |
 |  | —female | 48% |
 |  | Up to secondary school | 68% |
 |  | Age above 50 years old | 35% |
 |  | Married | 80% |
2 | Farm characteristics | Average acreage | 4.87 |
 |  | Home consumption | 69% |
 |  | Processing | 28% |
 |  | Rainfed farming | 44% |
 |  | Primary income from farming | 82% |
3 | Selling preferences | Good price | 40% |
 |  | Extra income | 22% |
 |  | Weekly visit to nearest market | 65% |
 |  | Paid immediately | 87% |
 |  | Price increased in the past 5 years | 62% |
4 | Social relations | Average family size | 6.79 |
 |  | Member of farming group | 49% |
 |  | Participated AIVs training | 92% |
5 | Other primary reasons for outlet choice | Price awareness before to sell | 81% |
 |  | Informal education | 74% |
 |  | Save money for unexpected expenses | 74% |