Table 3 Marginal effects of multinomial logit estimation of AIV outlets
S. no. | Description | Variable | Brokers | Retailers | Wholesalers |
|---|---|---|---|---|---|
1. | Grower characteristics | Gender | 8.35% | – | 2.13% |
|  |  | Upto_Sec_RR | – | – | 1.71% |
|  |  | Age_Above 50 | – | – | − 2.75% |
|  |  | Married_RR | − 7.85% | 0.17% | – |
2. | Farm attributes | Average Acreage | – | 0.02% | 0.35% |
|  |  | Home_Consumption | – | – | − 5.38% |
| Â | Â | Processing | Not significant | ||
|  |  | Rainfed_Farming | – | − 0.40% | − 1.99% |
|  |  | Primary Inc. Farming | – | − 0.87% | − 9.15% |
3. | Selling preference | Good Price | Not significant | ||
|  |  | Extra_Income | 9.48% | – | – |
|  |  | Weekely_Visit | – | – | 2.66% |
|  |  | Paid_Immediately | − 10.51% | − 4.23% | – |
| Â | Â | Price_Increas_5Year | Not significant | ||
4. | Social relation | Average Family Size | Not significant | ||
| Â | Â | Farmers_Group | 5.75% | 0.59% | 13.85% |
|  |  | EX_Training | − 10.20% | – | – |
5. | Other primary reasons for outlet choice | Price_Awareness | – | – | − 2.62% |
|  |  | Informal_Edu_RR | – | − 0.50% | – |
| Â | Â | Save money | Not significant | ||