Table 1 Procedure adopted for the research
From: Drivers of fish choice: an exploratory analysis in Mediterranean countries
Study propositions | To improve knowledge of the current preferences on fish consumption in the Mediterranean basin To understand fish characteristics and their influence on consumer decision-making |
Research questions | RQ1. How attributes of the product influence consumer’s preferences? RQ2. How availability influences the perceptions between inland and seaside residents in the countries investigated? |
Units of analysis | Four countries of the Mediterranean area:  Italy  Lebanon  Spain  Tunisia |
Linking data to propositions | 1. Definition of fish products 2. How the context influences preferences for fish products 3. Analysis of search attributes 4. Analysis of experience attributes 5. Analysis of credence attributes |
Method of analysis | Focus groups: two per areas (seaside/inland) per each country, tot.: 8 focus groups |
Criteria for interpreting the study’s findings | Content analysis:  Word-count analysis  Text coding  Aggregation of similar and related topics Semantic analysis:  Analysis of co-occurrences  Score assignment to different cues |
Timing | September 2020–March 2021 |