Indicator | Statement | AV1 | SD2 | CL3 | CR4 | AVE5 |
---|---|---|---|---|---|---|
Construct ‘Social media involvement’ |  |  |  |  | 0.923 | 0.669 |
InvolvSM_1 | I use social media to follow sales and promotions |  − 1.18 | 1.135 | 0.742 |  |  |
InvolvSM_2 | I frequently use social media to inform myself about events that have taken place |  − 0.79 | 1.224 | 0.854 |  |  |
InvolvSM_3 | People use social media to reach me | 0.09 | 1.433 | 0.719 | Â | Â |
InvolvSM_4 | I often use social media to inform myself about upcoming events |  − 0.5 | 1.352 | 0.855 |  |  |
InvolvSM_5 | I use social media to improve my relationship with different brands |  − 0.76 | 1.287 | 0.855 |  |  |
InvolvSM_6 | Social media helps me a lot with improving my knowledge about companies that interest me |  − 0.75 | 1.256 | 0.869 |  |  |
Construct ‘Fruit-related desire to self-represent’ |  |  |  |  | 0.856 | 0.599 |
Motiv_2 | I eat fresh fruits when I’m with friends |  − 0.34 | 1.098 | 0.722 |  |  |
Motiv_4 | Often I eat fresh fruit directly before or after doing sports |  − 0.39 | 1.254 | 0.732 |  |  |
Motiv_5 | Sometimes I consume fresh fruit to show my friends how health consciously I live |  − 1.34 | 0.982 | 0.840 |  |  |
Motiv_6 | Sometimes I consume fresh fruit to show my family how health consciously I live |  − 1.2 | 1.067 | 0.796 |  |  |
Construct ‘Environmentalism’ |  |  |  |  | 0.904 | 0.611 |
Environmnt_1 | I avoid buying products that have excessive packaging | 0.91 | 0.996 | 0.730 | Â | Â |
Environmnt_2 | When there is a choice, I choose the product that causes the least pollution | 0.84 | 1.003 | 0.767 | Â | Â |
Environmnt_3 | I make every effort to buy paper products made from recycled paper | 0.58 | 1.049 | 0.814 | Â | Â |
Environmnt_4 | I use environmentally friendly soaps and detergents | 0.28 | 1.15 | 0.800 | Â | Â |
Environmnt_5 | I remind members of my family and friends regularly not to buy some products that are harmful to the environment |  − 0.31 | 1.223 | 0.798 |  |  |
Environmnt_6 | I try to buy products that can be recycled | 0.73 | 0.963 | 0.779 | Â | Â |
Construct ‘Health awareness’ |  |  |  |  | 0.921 | 0.625 |
Health_1 | I reflect about my health a lot | 0.53 | 1.062 | 0.797 | Â | Â |
Health_3 | I’m very self-conscious about my health | 0.9 | 0.878 | 0.738 |  |  |
Health_4 | I’m constantly examining my health | 0.38 | 1.082 | 0.768 |  |  |
Health_5 | I’m alert to changes in my health | 0.56 | 0.951 | 0.691 |  |  |
Health_7 | I’m aware of the state of my health as I go through the day | 0.34 | 1.042 | 0.852 |  |  |
Health_8 | I notice how I feel physically as I go through the day | 0.57 | 1.033 | 0.836 | Â | Â |
Health_9 | I’m very involved with my health | 0.05 | 1.139 | 0.840 |  |  |
Construct ‘Age’ |  |  | 1.000 |  | 1.000 | 1.000 |
Age | In which year were you born (recoded into number of years) | 49.69 | 16.97 | Â | Â | Â |
Construct ‘Income’ |  |  |  |  | 1.000 | 1.000 |
Income | Middle-income group (household income between 2500 to 2999 euros per month after taxes) | 0.099 | 0.299 | 1.000 | Â | Â |
Construct ‘Lean media’ |  |  |  |  | 0.771 | 0.633 |
TM_I | How often do you read daily and weekly newspapers? | 1.4 | 0.49 | 0.911 | Â | Â |
TM_II | How often do you read advertising brochures? | 1.31 | 0.465 | 0.660 | Â | Â |
Construct ‘Rich media’ |  |  |  |  | 0.767 | 0.530 |
SocialMedia_I | How often do you visit relations networks on the Internet (e.g., Facebook, LinkedIn, Xing)? | 1.43 | 0.496 | 0.762 | Â | Â |
SocialMedia_II | How often do you visit platforms for sharing pictures (e.g., Instagram, Flickr, Picasa)? | 1.67 | 0.471 | 0.829 | Â | Â |
SocialMedia_III | How often do you visit bookmarking websites (e.g., Pinterest, Digg, Reddit)? | 1.82 | 0.383 | 0.566 | Â | Â |
Construct ‘Search quality’ |  |  |  |  | 0.804 | 0.672 |
Observation_1 | I touch the fresh fruit and examine it before I purchase it | 0.45 | 1.04 | 0.847 | Â | Â |
Observation_3 | I smell the fresh fruit product before I purchase it |  − 0.61 | 1.17 | 0.792 |  |  |
Construct ‘Experience quality’ |  |  |  |  | 0.813 | 0.685 |
Experience_1 | I’m very familiar with the different features of blueberries | 0.12 | 1.072 | 0.812 |  |  |
Experience_3 | Often I use fresh blueberries for cooking or baking |  − 0.76 | 1.127 | 0.843 |  |  |
Construct ‘Blueberry credence quality cues’ |  |  |  |  | 0.827 | 0.615 |
Extrinsic2_3 | Few pesticides are used for growing blueberries |  − 0.09 | 0.789 | 0.741 |  |  |
Extrinsic1_7 | Compared with other fresh fruits, blueberries are often locally grown |  − 0.26 | 0.97 | 0.777 |  |  |
Extrinsic1_8 | The production of blueberries is particularly environmentally friendly |  − 0.07 | 0.749 | 0.831 |  |  |
Construct ‘Blueberry experience quality’ |  |  |  |  | 0.843 | 0.642 |
Intrinsic5_4 | Fresh blueberries taste sweet to light sourish | 1.24 | 0.721 | 0.753 | Â | Â |
Intrinsic5_7 | Fresh blueberries feel firm upon touching them | 1.07 | 0.805 | 0.852 | Â | Â |
Intrinsic5_8 | Fresh blueberries are characterized by a firm pulp | 0.96 | 0.84 | 0.796 | Â | Â |
Construct ‘Blueberry extrinsic quality cue’ |  |  |  |  | 0.826 | 0.614 |
Extrinsic1_9 | Blueberries have well-known quality seals |  − 0.54 | 0.943 | 0.818 |  |  |
Extrinsic1_5 | Producers of blueberries are well known |  − 0.33 | 0.945 | 0.781 |  |  |
Extrinsic2_5 | On blueberry packaging, helpful product information can be found | 0.05 | 0.867 | 0.750 | Â | Â |
Construct ‘Blueberry intrinsic quality cue’ |  |  |  |  | 0.786 | 0.624 |
Intrinsic5_5 | Fresh blueberries smell sweet | 0.49 | 0.86 | 0.771 | Â | Â |
Intrinsic5_6 | Larger blueberries are more convenient than smaller ones |  − 0.25 | 1.02 | 0.808 |  |  |
Construct ‘Quality expectation’ |  |  |  |  | 0.822 | 0.699 |
WahQua2_1 | Blueberries are of higher quality than other fresh fruits |  − 0.19 | 0.905 | 0.827 |  |  |
WahQua2_2 | Blueberries that can be purchased in Germany are of high quality | 0.63 | 0.772 | 0.844 | Â | Â |