| Age | Fruit-related desire to self-represent | Experience qualities | Blueberry credence qualities | Blueberry experience qualities | Blueberry extrinsic qualities | Blueberry intrinsic qualities | Health awareness | Income | Involvement SM | Lean media | Rich media | Perceived quality | Search qualities |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Fruit-related desire to self-represent |  − 0.298 | 0.774 |  |  |  |  |  |  |  |  |  |  |  |  |
Environmentalism | 0.033 | 0.326 | 0.782 | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Experience qualities |  − 0.082 | 0.417 | 0.271 | 0.828 |  |  |  |  |  |  |  |  |  |  |
Blueberry credence qualities |  − 0.114 | 0.376 | 0.249 | 0.289 | 0.784 |  |  |  |  |  |  |  |  |  |
Blueberry experience qualities | 0.095 | 0.003 | 0.098 | 0.312 | 0.135 | 0.802 | Â | Â | Â | Â | Â | Â | Â | Â |
Blueberry extrinsic qualities |  − 0.079 | 0.435 | 0.258 | 0.324 | 0.547 | 0.089 | 0.783 |  |  |  |  |  |  |  |
Blueberry intrinsic qualities |  − 0.147 | 0.304 | 0.075 | 0.212 | 0.315 | 0.261 | 0.305 | 0.79 |  |  |  |  |  |  |
Health awareness |  − 0.073 | 0.326 | 0.299 | 0.264 | 0.23 | 0.078 | 0.257 | 0.16 | 0.791 |  |  |  |  |  |
Income | 0.031 | 0.044 | 0.033 | 0.066 | 0.031 | 0.029 | 0.026 | 0.002 | 0.044 | 1 | Â | Â | Â | Â |
Involvement SM |  − 0.431 | 0.49 | 0.191 | 0.34 | 0.299 | 0.063 | 0.323 | 0.204 | 0.302 | 0.057 | 0.818 |  |  |  |
Lean media | 0.408 | 0.019 | 0.156 | 0.096 | 0.013 | 0.079 | 0.075 |  − 0.045 | 0.02 |  − 0.025 |  − 0.072 | 0.796 |  |  |
Rich media |  − 0.506 | 0.24 | 0.118 | 0.18 | 0.113 | 0.063 | 0.069 | 0.146 | 0.189 |  − 0.034 | 0.624 |  − 0.171 | 0.728 |  |
Perceived quality |  − 0.069 | 0.279 | 0.172 | 0.309 | 0.404 | 0.254 | 0.399 | 0.23 | 0.221 | 0.079 | 0.283 | 0.029 | 0.154 | 0.836 |
Search qualities |  − 0.265 | 0.301 | 0.083 | 0.202 | 0.152 | 0.035 | 0.125 | 0.1 | 0.082 |  − 0.015 | 0.188 |  − 0.113 | 0.176 | 0.049 |