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Table 3 Latent variables and respective correlations and discriminant validity.

From: Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

 

Age

Fruit-related desire to self-represent

Experience qualities

Blueberry credence qualities

Blueberry experience qualities

Blueberry extrinsic qualities

Blueberry intrinsic qualities

Health awareness

Income

Involvement SM

Lean media

Rich media

Perceived quality

Search qualities

Fruit-related desire to self-represent

 − 0.298

0.774

            

Environmentalism

0.033

0.326

0.782

           

Experience qualities

 − 0.082

0.417

0.271

0.828

          

Blueberry credence qualities

 − 0.114

0.376

0.249

0.289

0.784

         

Blueberry experience qualities

0.095

0.003

0.098

0.312

0.135

0.802

        

Blueberry extrinsic qualities

 − 0.079

0.435

0.258

0.324

0.547

0.089

0.783

       

Blueberry intrinsic qualities

 − 0.147

0.304

0.075

0.212

0.315

0.261

0.305

0.79

      

Health awareness

 − 0.073

0.326

0.299

0.264

0.23

0.078

0.257

0.16

0.791

     

Income

0.031

0.044

0.033

0.066

0.031

0.029

0.026

0.002

0.044

1

    

Involvement SM

 − 0.431

0.49

0.191

0.34

0.299

0.063

0.323

0.204

0.302

0.057

0.818

   

Lean media

0.408

0.019

0.156

0.096

0.013

0.079

0.075

 − 0.045

0.02

 − 0.025

 − 0.072

0.796

  

Rich media

 − 0.506

0.24

0.118

0.18

0.113

0.063

0.069

0.146

0.189

 − 0.034

0.624

 − 0.171

0.728

 

Perceived quality

 − 0.069

0.279

0.172

0.309

0.404

0.254

0.399

0.23

0.221

0.079

0.283

0.029

0.154

0.836

Search qualities

 − 0.265

0.301

0.083

0.202

0.152

0.035

0.125

0.1

0.082

 − 0.015

0.188

 − 0.113

0.176

0.049