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Table 5 The goodness of fit measures from the Probit model

From: What factors make consumers in the USA buy hemp products? Evidence from Nielsen consumer panel data

Categories

Sensitivity (%)

Specificity (%)

Cutoff value

% of Correct Predictions

Granola

63.77

64.41

0.239

61.97%

Nuts

72.47

51.28

0.112

53.65%

Nutrition

67.11

59.6

0.024

59.77%

Protein

63.19

61.62

0.127

61.82%

  1. Sensitivity represents the percentage of correctly predicting the choice of hemp products, whereas specificity represents the percentage of correctly predicting the choice of choosing non-hemp products