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Table 2 Exploratory factor analysis for entrepreneurial orientation

From: The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda

 

Standardized factor loadings

F1 (PA)

F2 (RT)

F3 (IN)

Items

   

 I don’t always try to learn the best practices of other honey producers to stay competitive on the market®

0.936

  

 I don’t always try to avoid overt competition in honey business®

0.923

  

 I always introduce practices for quality control for honey to remains attractive to buyers

0.913

  

 I always try to learn preferences of buyers to improve honey business

0.883

  

Cronbach alpha

0.967

  

 I always have a tendency of trying to compete with producers in packaging honey for the market

 

0.808

 

 I always explore new packaging design for honey to remain attractive to buyer

 

0.804

 

 I always explore for new lucrative markets for my honey

 

0.712

 

 I always fear about incurring losses in the honey business®

 

0.513

 

Cronbach alpha

 

0.729

 

 I always search for new practices for improving honey marketing

  

0.817

 I don’t always implement practices for improving the quality of honey®

  

0.811

Cronbach alpha

  

0.640

Percentage variance explained

35.5%

23.3%

15.7%

  1. The bold figures are for the cronbach Alpha values of the major Factor loadings
  2. Total variance explained = 74.5%. F1 = items of proactiveness (PA), F1 = items of risk taking (RT), F3 = items of innovativeness (IN)