| Standardized factor loadings | ||
---|---|---|---|
F1 (PA) | F2 (RT) | F3 (IN) | |
Items | Â | Â | Â |
 I don’t always try to learn the best practices of other honey producers to stay competitive on the market® | 0.936 |  |  |
 I don’t always try to avoid overt competition in honey business® | 0.923 |  |  |
 I always introduce practices for quality control for honey to remains attractive to buyers | 0.913 |  |  |
 I always try to learn preferences of buyers to improve honey business | 0.883 |  |  |
Cronbach alpha | 0.967 | Â | Â |
 I always have a tendency of trying to compete with producers in packaging honey for the market |  | 0.808 |  |
 I always explore new packaging design for honey to remain attractive to buyer |  | 0.804 |  |
 I always explore for new lucrative markets for my honey |  | 0.712 |  |
 I always fear about incurring losses in the honey business® |  | 0.513 |  |
Cronbach alpha | Â | 0.729 | Â |
 I always search for new practices for improving honey marketing |  |  | 0.817 |
 I don’t always implement practices for improving the quality of honey® |  |  | 0.811 |
Cronbach alpha | Â | Â | 0.640 |
Percentage variance explained | 35.5% | 23.3% | 15.7% |