The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda

Agricultural and Food Economics

Table 3 Exploratory factor analysis for market information needs

	Standardized factor loadings
	F1 (TP)	F2 (CP)	F3 (PQL)
Items
Timely delivery of honey	0.884
Pack size of honey	0.882
Packaging container of honey	0.866
Price of honey	0.859
Cronbach alpha	0.901
Packaging container of honey		0.900
Timely delivery of honey		0.855
Pack size of honey		0.855
Price of honey		0.823
Cronbach alpha		0.873
Sweetness of honey			0.833
Cleanliness of honey			0.753
Thickness of honey			0.706
Cronbach alpha			0.600
Percentage variance explained	28.7%	28.0%	16.4%

The bold figures are for the cronbach Alpha values of the major Factor loading
Total variance explained = 73.0%, F1 = items of trader preference (TP), F2 = items of consumer preference (CP), F3 = items of product quality (PQL)