The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda

Agricultural and Food Economics

Table 5 Influence of market information needs on entrepreneurial orientation

Hypothesis	Regression path	Path coefficients	t value	Results
Hypothesis	Regression path	Estimate, β (S.E)	t value	Results
H1a	PQL → IN	0.242 (0.203)	2.392**	Supported
H1b	PQL → PA	0.293 (0.308)	3.507***	Supported
H1c	PQL → RT	0.127 (0.186)	1.372	Not supported
H2a	CP → IN	0.170 (0.052)	1.827	Not supported
H2b	CP → PA	0.155 (0.073)	2.170**	Supported
H2c	CP → RT	0.172 (0.048)	2.017**	Supported
H3a	TP → IN	0.365 (0.038)	3.735***	Supported
H3b	TP → PA	0.258 (0.051)	3.619***	Supported
H3c	TP → RT	0.359 (0.037)	3.736***	Supported

PQL product quality, CP consumer preference, TP trader preference, IN innovativeness, PA proactiveness, RT risk taking
^***Significant at 0.01
^**Significant at 0.05