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Table 1 Attributes used in the choice experiment

From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat

Attribute

Type

Levels

Sheep breed

Binary

Local breed (1); Unspecified (0)

Mountain Product

Binary

Italian MP logo (1); No logo (0)

Grazing practice

Binary

Rotational grazing (1); No grazing information (0)

Price (€)

Categorical

8.00; 10.00; 12.50