From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat
Attribute
Type
Levels
Sheep breed
Binary
Local breed (1); Unspecified (0)
Mountain Product
Italian MP logo (1); No logo (0)
Grazing practice
Rotational grazing (1); No grazing information (0)
Price (€)
Categorical
8.00; 10.00; 12.50