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Table 10 Questions used to assess the knowledge of the local breeds and of the MP term

From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat

Question

Alternatives

In Veneto some local sheep breeds are reared. Did you hear about any of the following? (Multiple answers are possible)

Alpagota (Alpago lamb)

Brogna

Foza

Lamon

None

Did you see this logo before? (MP label was shown on the questionnaire)

Yes

No

In your opinion, which of the following characteristics a product must have to be labelled with the MP logo? (Multiple answers are possible)

It must be produced using environmentally sustainable methods

It must be produced using raw materials mainly produced in mountain areas

It must be produced following traditional production methods

It must be produced using methods guaranteeing animal welfare

It must be produced without the use of GMO products

It must be produced in Veneto region

The processing of the product must take place in mountain areas