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Table 2 Socio-demographic characteristics of the sample and in the Veneto region (percentage values)

From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat

Variable

Sample of respondents

Veneto region

Gender (males)

50.8

49.1

Age

  

 18–29

18.5

15.3

 30–44

30.5

22.6

 45–54

27.1

21.4

 55–80

23.9

40.8

Education

  

 None

1.9

7.4

 Primary school

2.5

21.6

 Lower secondary school

24.2

30.1

 Upper secondary school

47.2

30.7

 University degree

24.2

10.2

Family members

  

 1 person

9.7

29.4

 2 persons

29.5

27.9

 3–4 persons

53.2

36.6

 More than 4 persons

7.6

6.1

Presence of children aged less than  18

68.4

Income situation

 

 Difficult

7.0

 Modest

26.9

 Normal

47.2

 Good

15.5

 Very good

1.1

 No answer

2.3

Mountain resident

20.5

19.9

NUTS3 region of residence (provincia)

  

 Belluno

4.4

4.1

 Padova

19.7

19.2

 Rovigo

4.9

4.7

 Treviso

17.0

18.1

 Venezia

17.6

17.3

 Verona

18.6

19.1

 Vicenza

17.8

17.6

  1. Sample of respondents: authors’ elaboration on primary data. Veneto region: authors’ elaboration on Veneto region Statistical System—2020 data (gender, age, mountain residence, NUTS3 region of residence) and on ISTAT Census—2011 data (education, family members). No official data available for children under 18 and income situation