Table 9 Results of the exploratory factor analysis on 11 attitude statements (seven-point scale)
Statement | Mean | SD | Factor | Loading |
|---|---|---|---|---|
When purchasing food products, I pay specific attention to the presence of quality labels (e.g. PDO, PGI, organic) | 5.29 | 1.38 | Quality | 0.8 |
When purchasing food products, I pay specific attention to the region/area of origin | 5.29 | 1.41 | Quality | 0.7 |
When purchasing food products, I pay specific attention to the traditional character of products | 5.11 | 1.42 | Quality | 0.6 |
When purchasing food products, I pay specific attention to the fact that price is not too high | 5.22 | 1.32 | Convenience | 0.7 |
When purchasing food products, I pay specific attention to the ease in preparing/cooking them | 5.25 | 1.43 | Convenience | 0.7 |
When purchasing food products, I pay specific attention to the ease in finding them in the habitual places where I buy food | 5.34 | 1.31 | Convenience | 0.6 |
When purchasing food products, I pay specific attention to the fact that they are products that I consume regularly | 4.94 | 1.38 | Convenience | 0.6 |
I usually talk about the environment with my friends | 4.56 | 1.67 | Environment | 0.8 |
The environmentally sustainable production method is an important choice criterion when I purchase a food product | 5.25 | 1.38 | Environment | 0.7 |
I feel frustrated and angry when I think about how some factories pollute the environment | 5.54 | 1.51 | Environment | 0.6 |
I would be willing to pay an additional pollution tax on diesel oil and gasoline if this contributes to significantly lower air pollution | 4.11 | 1.90 | Environment | 0.6 |