From: Why consumers drink natural wine? Consumer perception and information about natural wine
 |  | Italy (n = 501) | Spain (n = 527) |
---|---|---|---|
Gender (%) | Female | 45.3 | 30.9 |
Male | 54.7 | 69.1 | |
Mean age (S.D.) | Â | 37.54 (14.48) | 44.85 (10.27) |
Education (%) | Primary | – | 0.5 |
Secondary | 5.4 | 2.5 | |
High school | 38.1 | 17.5 | |
Graduated/master | 54.3 | 79.5 | |
n.a. | 2.2 | – | |
Wine drinking frequency (%) | Everyday | 12.8 | 23 |
Several times a week | 36.7 | 44.2 | |
Once a week | 21.8 | 17.5 | |
Several times a month | 13.6 | 9.3 | |
At least once a month | 15.2 | 6.1 | |
N. wine glasses consumed per occasion (mean, S.D.) | Average number of wine glasses drinked per consumption occasion | 2.16 (1.03) | 2.58 (1.05) |
Wine involvement items (mean, S.D.) | I have a strong interest in wine. | 3.55 (1.21) | 4.73 (1.04) |
I select the wines I purchase very carefully. | 3.48 (1.24) | 4.23 (1.05) | |
I do not need a special occasion to drink wine. | 3.66 (1.26) | 4.16 (1.22) | |
I like giving wine as a gift. | 3.59 (1.23) | 4.07 (1.13) | |
Wine involvement overall average score*** | 3.57 (1.03) | 4.20 (0.94) | |
Attention to wine labeling (mean, S.D.) | Front label | 3.73 (1.16) | 4.21 (0.98) |
Back label | 3.80 (1.26) | 4.21 (1.03) |