From: Why consumers drink natural wine? Consumer perception and information about natural wine
 | Italy | Spain | ||
---|---|---|---|---|
Odds ratio | Std. Err. | Odds ratio | Std. Err. | |
Wine drinking frequency | 2.329*** | 0.245 | 1.944*** | 0.213 |
Age | 0.980** | 0.008 | n.s. | |
Male | 1.330* | 0.288 | n.s. | |
Wine involvement | 0.814* | 0.100 | 0.807* | 0.090 |
Sustainability motivation | 1.02* | 0.001 | 1.01*** | 0.001 |
Hedonistic motivation | n.s. | 1.00*** | 0.001 | |
Front label attention | 0.736*** | 0.076 | 0.734** | 0.087 |
Back label attention | n.s. | 1.301** | 0.159 | |
Self-reported natural wine information | 1.516*** | 0.191 | 1.202* | 0.143 |
Self-reported organic wine information | 0.785* | 0.100 | n.s. | |
Natural product interest | 1.326* | 0.234 | 1.266* | 0.169 |