Table 1 Description of explanatory variables
S. no. | Description | Levels | Per cent/mean |
|---|---|---|---|
1 | Grower characteristics | Gender—male | 52% |
|  |  | —female | 48% |
| Â | Â | Up to secondary school | 68% |
| Â | Â | Age above 50 years old | 35% |
| Â | Â | Married | 80% |
2 | Farm characteristics | Average acreage | 4.87 |
| Â | Â | Home consumption | 69% |
| Â | Â | Processing | 28% |
| Â | Â | Rainfed farming | 44% |
| Â | Â | Primary income from farming | 82% |
3 | Selling preferences | Good price | 40% |
| Â | Â | Extra income | 22% |
| Â | Â | Weekly visit to nearest market | 65% |
| Â | Â | Paid immediately | 87% |
| Â | Â | Price increased in the past 5 years | 62% |
4 | Social relations | Average family size | 6.79 |
| Â | Â | Member of farming group | 49% |
| Â | Â | Participated AIVs training | 92% |
5 | Other primary reasons for outlet choice | Price awareness before to sell | 81% |
| Â | Â | Informal education | 74% |
| Â | Â | Save money for unexpected expenses | 74% |