Fig. 2
From: Consumers' preferences for processed meat: a best–worst scaling approach in three European countries
Standardized B-W scores in the selected countries. Note: (1) Product's country of origin (2) Visual appearance of product (3) Brand (4) Best-before date (5) Price (6) Nutritional value of product (7) Traditional methods used in the production/processing of the product (8) Animal-friendly production (9) Organic production (10) GMO free (11) Taste of product (12) My [respondent’s] knowledge of the producer (13) Fair trade (14) Product's region of origin