Table 8 Characterization of avocado consumer clusters based on individuals’ purchasing and consumption habits (preferences of fruit ripening)
Clusters | In which moment of ripening do you prefer buy the avocado fruit? | ||||
|---|---|---|---|---|---|
Already ripe (ready for consumption) (%) | Not yet ready for consumption (I prefer to complete ripening at home) (%) | Do not perceive this difference (%) | Do not evaluate this difference (%) | Chi-square | |
Hedonistic | 51 | 41 | 4 | 4 | 27.035* |
Avocado fruit lovers | 70 | 25 | 2 | 3 | |
Sustainability sensitive | 48 | 40 | 4 | 8 | |
Value for money | 55 | 34 | 4 | 7 | |
Health sensitive | 60 | 33 | 1 | 7 | |