Table 2 Variable descriptions and prior expectations
Variables | Type of variable | Description | Expected sign |
|---|---|---|---|
Dependent variable | |||
Willingness to try cultured meat | Dummy | 1 indicates a willingness to try cultured meat; 0 otherwise | |
Explanatory variables | |||
Concern for cultured meat’s quality | Continuous | Composite index derived from perception data. It measures consumers’ concerns about the meat’s quality of cultured meat | – |
Concern for economic risk associated with cultured meat | Continuous | Composite index derived from perception data. It measures consumers’ concerns about the economic risk associated with cultured meat | – |
Health, food safety and ethical concerns surrounding cultured meat | Continuous | Composite index derived from perception data. It measures consumers’ concern about the meat’s quality | – |
Concern for social and cultural acceptability of cultured meat | Continuous | Composite index derived from perception data. It measures the health, food safety and ethical concerns surrounding cultured meat | – |
Distrust for Science and Egoism | Continuous | Composite index derived from perception data. It indicates the level of distrust for Science and egoism measured in the sample | ± |
Liberalism | Continuous | Composite index derived from perception data. It indicates the level of liberalism measured in the sample | ± |
Male | Dummy | 1 indicates a male respondent; 0 otherwise | ± |
Age | Continuous | Age measured in years after birth | ± |
Burger consumption | Dummy | 1 indicates a respondent who eats burgers regularly; 0 otherwise | ± |
Reducing meat consumption | Dummy | 1 indicates a respondent who is planning to reduce meat consumption; 0 otherwise | ± |
Faux meat consumption | Dummy | 1 indicates a respondent who eats meat alternatives (faux meat); 0 otherwise | ± |
Less knowledge of cultured meat | Dummy | 1 indicates a respondent who stated that they did not have much knowledge about cultured meat (faux meat); 0 otherwise | ± |
Naming of faux meat | Dummy | 1 indicates a preference for a non-meat-related name to be developed for faux meat; 0 otherwise | ± |
Residential location | Dummy | 1 indicates a respondent who resides in the developed provinces (Gauteng, Western Cape and KwaZulu Natal); 0 otherwise | + |