The coexistence of psychological drivers and deterrents of consumers’ willingness to try cultured meat hamburger patties: evidence from South Africa

Agricultural and Food Economics

Table 3 Representativeness of the survey sample

Characteristic	Sample (N = 658)	Sample (Percentage)	National census (Percentage)	Δ**
Gender
Male	290	44.16	50.76	− 6.6
Female	367	55.69	49.24	6.45
Other	1	0.15
Province
Gauteng	292	44.31	26.6	17.71
Limpopo	61	9.26	9.8	− 0.54
Mpumalanga	27	4.10	7.8	− 3.7
North West	25	3.79	6.9	− 3.11
Northern Cape	15	2.28	2.2	0.08
Free State	23	3.49	4.8	− 1.31
Eastern Cape	54	8.19	11.0	− 2.81
Western Cape	73	11.08	11.9	− 0.82
KwaZulu Natal	89	13.51	19.0	− 5.49
Racial classification
Black/African	418	63.43	80.2	− 16.77
White	131	19.88	8.4	11.48
Coloured	80	12.14	8.8	3.34
Indian/Asian	2	4.55	2.5	2.05