Table 4 Demographic characteristics of the sample
Characteristic | Sample (N = 658) | Percentage |
|---|---|---|
Vegan/Vegetarian | ||
Yes | 65 | 9.87 |
No | 593 | 90.13 |
The highest education level competed | ||
No formal education | 1 | 0.15 |
Primary school | 1 | 0.15 |
Secondary school | 208 | 31.66 |
Diploma (Vocational training) | 178 | 27.09 |
3–4 Year degree | 208 | 31.66 |
Masters’ degree | 53 | 8.07 |
PhD | 8 | 1.22 |
Income | ||
R0–R54 344 (poor) | 123 | 18.69 |
R54 345–R151 727 (low emerging | 137 | 20.82 |
R151 728–R363 930 (emerging middle class) | 194 | 29.49 |
R363 931–R631 120 (Realised middle class) | 106 | 16.11 |
R631 121–R863 906 (Upper middle class) | 46 | 6.99 |
R863 907–R1 329 844 (Emerging affluent) | 38 | 5.77 |
R1 329 845 + (Affluent) | 14 | 2.13 |
The intention of changing meat consumption in the next 12 months | ||
Increase | 136 | 20.67 |
Maintain | 360 | 54.71 |
Decrease | 162 | 24.62 |
Frequency of buying burger patties | ||
Daily | 18 | 2.74 |
2–3 times per week | 102 | 15.53 |
Once a week | 112 | 17.05 |
2–3 times a month | 210 | 31.96 |
Once a month | 174 | 26.48 |
2–3 times a year | 31 | 4.72 |
Never | 10 | 1.52 |