The coexistence of psychological drivers and deterrents of consumers’ willingness to try cultured meat hamburger patties: evidence from South Africa

Agricultural and Food Economics

Table 5 Consumers’ world views

Consumers’ worldview and personality indicators	Factor loadings		Mean	SE
Consumers’ worldview and personality indicators	PC 1 Distrust of Science and egoism (28.58%)	PC 2 Liberalism (14.02%)	Mean	SE
I will not change my consumption decisions unless everyone is forced to change their consumption decisions	0.681		3.11	1.39
New food technologies may have long-term negative effects on the environment	0.639		3.49	1.18
Efforts to improve environmentally friendly products should be made up by the government and not by consumers	0.562		2.92	1.37
The benefits of new food technologies are often grossly overstated	0.559		3.51	1.12
My culture encourages me to eat conventional meat	0.554		3.21	1.34
Society should not depend heavily on new food technologies to solve its food problem	0.533		3.58	1.21
*I do not mind eating food that my peers find socially unacceptable		0.783	3.96	1.11
*I know many people who have embraced a vegetarian/vegan lifestyle		0.631	3.68	1.25

Cronbach’s alpha = 0.805
KMO = 0.769
Bartlett’s test = 0.000
*Indicates statements indicating positive perceptions that were reverse coded during data analysis to ensure consistency in measuring a negative perception. This is done to ensure accurate results are obtained