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Table 9 Indicator 31–34: Maturity of the organic market based on consumer behaviour

From: Institutional barriers to organic farming in Central and Eastern European countries of the Baltic Sea region

   Estonia Latvia Lithuania Poland Sweden
31 Proportion of consumer that can correctly define organic farming Medium Medium Medium Low 30% High
   65% 70% 70%   93% **
32 Acceptable price premium (in% higher) by half the population 10% Very low* 25% 10-20% 30%
33 % of the population that buy OP > once a week/>once a month/< once a month nd nd 35/32/33 17/48/33 6/48/45
34 Perception of the quality of certification and control system* Poor Poor Medium Good Good
  1. 31) EE: Pehme et al. 2007; LV: Gulbe & Hazners , LV: Gulbe & Hazners LV: Gulbe & Hazners 2005; LT: Rutkoviene & Abraityte , LT: Rutkoviene & Abraityte LT: Rutkoviene & Abraityte 2006; PL: Kucińska et al. , PL: Kucińska et al. PL: Kucińska et al. 2006 SE: KRAV 2006. ** 93% recognise KRAV logo and associate it with organic farming.
  2. 32) EE: Milkk 2005; LV: Gulbe & Hazners , LV: Gulbe & Hazners LV: Gulbe & Hazners 2005; LT: Rutkoviene & Abraityte , LT: Rutkoviene & Abraityte LT: Rutkoviene & Abraityte 2006; PL: Kucińska et al. , PL: Kucińska et al. PL: Kucińska et al. 2006; Bakula & Smoluk , Bakula & Smoluk Bakula & Smoluk 2005 SE: Dabbert et al. 2004. * 4% are ready to pay 30% price premium, 21% are ready to pay a price premium (Gulbe & Hazners 2005).
  3. ;33) LT: Rutkoviene & Abraityte 2006; PL: Bakula & Smoluk , PL: Bakula & Smoluk PL: Bakula & Smoluk 2005 SE: Terra Nord 2005.
  4. 34) CEEC: Prazan et al. 2004; * This study does not depict the point of view of the consumer directly, but the point of view from ministry of agriculture, organic producers’ association, organic farmer advisors, and organic farmers. However, the deficiencies that are perceived by major actors are likely to be transmitted to the general public. SE: Michelsen & Søgaard * This study does not depict the point of view of the consumer directly, but the point of view from ministry of agriculture, organic producers’ association, organic farmer advisors, and organic farmers. However, the deficiencies that are perceived by major actors are likely to be transmitted to the general public. SE: Michelsen & Søgaard * This study does not depict the point of view of the consumer directly, but the point of view from ministry of agriculture, organic producers’ association, organic farmer advisors, and organic farmers. However, the deficiencies that are perceived by major actors are likely to be transmitted to the general public. SE: Michelsen & Søgaard 2001.