Table 4 Confidence vs purchase frequency by product category: contingence table and results of the chi-squared test
From: An empirical analysis on technophobia/technophilia in consumer market segmentation
| Â | Purchase frequency | chi-square | p-value | ||
|---|---|---|---|---|---|
| Â | Never or rarely | Often | Â | Â | |
Do you trust organic products? | No | 67,2% | 32,8% | 34,642 | 0,000 |
Yes | 27,3% | 72,7% | Â | Â | |
| Â | Total | 33,8% | 66,2% | Â | Â |
Do you trust short-chain products? | No | 55,7% | 44,3% | 8,816 | 0,003 |
Yes | 35,4% | 64,6% | Â | Â | |
| Â | Total | 38,9% | 61,1% | Â | Â |
Do you trust typical products? | No | 55,6% | 44,4% | 19,312 | 0,000 |
Yes | 21,9% | 78,1% | Â | Â | |
| Â | Total | 25,4% | 74,6% | Â | Â |
Do you trust frozen ready dishes? | No | 69,3% | 30,7% | 41,684 | 0,000 |
Yes | 34,3% | 65,7% | Â | Â | |
| Â | Total | 55,8% | 44,2% | Â | Â |
Do you trust diet products? | No | 69,3% | 30,7% | 30,716 | 0,000 |
Yes | 39,9% | 60,1% | Â | Â | |
| Â | Total | 56,6% | 43,4% | Â | Â |
Do you trust functional foods? | No | 71,6% | 28,4% | 54,172 | 0,000 |
Yes | 32,6% | 67,4% | Â | Â | |
| Â | Total | 52,7% | 47,3% | Â | Â |