From: An empirical analysis on technophobia/technophilia in consumer market segmentation
 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | Mean value |
---|---|---|---|---|---|---|---|---|
 | Totally disagree (%) |  |  | Neither agree nor disagree (%) |  |  | Totally agree (%) |  |
It may be risky to shift too hastily towards new food technology | 5.4 | 10.4 | 10.4 | 15.5 | 20.6 | 23.1 | 14.6 | 4.63 |
New food technologies in the long term may have negative effects on the environment | 4.5 | 8.5 | 8.5 | 16.9 | 23.1 | 24.8 | 13.8 | 4.75 |
Society should not depend so greatly on new technologies to solve food issues | 3.7 | 14.4 | 7.9 | 15.5 | 19.2 | 19.2 | 20.3 | 4.71 |
There are many tasty, nutritious foods around, so we do not need to use new food technologies to produce others | 5.6 | 9.0 | 9.3 | 16.1 | 25.4 | 23.1 | 11.5 | 4.62 |
New food products are no more healthy than traditional foods | 5.1 | 10.1 | 4.8 | 16.3 | 27.0 | 24.5 | 12.1 | 4.72 |
The benefits of new food technologies are often over-rated | 2.0 | 7.3 | 7.9 | 14.1 | 28.5 | 25.9 | 14.4 | 4.95 |
New food technologies are something I'm unsure about | 4.8 | 4.2 | 9.3 | 11.0 | 33.5 | 23.7 | 13.5 | 4.89 |
New food technologies diminish the natural quality of food | 5.4 | 14.4 | 4.5 | 13.5 | 20.0 | 26.8 | 15.5 | 4.62 |
I have no reason to try highly technological foods because those that I eat are already good enough | 5.6 | 9.0 | 9.3 | 16.1 | 25.4 | 23.1 | 11.5 | 4.89 |
New food technologies ensure that we all have greater control over food choices | 5.4 | 13.2 | 16.9 | 17.7 | 24.5 | 16.6 | 5.6 | 4.15 |
The products obtained with new food technologies may help people to follow a balanced diet | 5.1 | 14.6 | 12.1 | 18.0 | 24.8 | 18.9 | 6.5 | 4.25 |
New food technologies will not have negative effects on health in the long term | 9.9 | 23.9 | 9.6 | 20.0 | 22.8 | 8.5 | 5.4 | 3.69 |
The media usually give correct impartial news on new food technologies | 21.1 | 35.5 | 13.2 | 4.5 | 10.4 | 8.2 | 7.0 | 3.00 |