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Table 5 Cox and Evans’ scale: percentage of respondents and mean value

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

  1 2 3 4 5 6 7 Mean value
  Totally disagree (%)    Neither agree nor disagree (%)    Totally agree (%)  
It may be risky to shift too hastily towards new food technology 5.4 10.4 10.4 15.5 20.6 23.1 14.6 4.63
New food technologies in the long term may have negative effects on the environment 4.5 8.5 8.5 16.9 23.1 24.8 13.8 4.75
Society should not depend so greatly on new technologies to solve food issues 3.7 14.4 7.9 15.5 19.2 19.2 20.3 4.71
There are many tasty, nutritious foods around, so we do not need to use new food technologies to produce others 5.6 9.0 9.3 16.1 25.4 23.1 11.5 4.62
New food products are no more healthy than traditional foods 5.1 10.1 4.8 16.3 27.0 24.5 12.1 4.72
The benefits of new food technologies are often over-rated 2.0 7.3 7.9 14.1 28.5 25.9 14.4 4.95
New food technologies are something I'm unsure about 4.8 4.2 9.3 11.0 33.5 23.7 13.5 4.89
New food technologies diminish the natural quality of food 5.4 14.4 4.5 13.5 20.0 26.8 15.5 4.62
I have no reason to try highly technological foods because those that I eat are already good enough 5.6 9.0 9.3 16.1 25.4 23.1 11.5 4.89
New food technologies ensure that we all have greater control over food choices 5.4 13.2 16.9 17.7 24.5 16.6 5.6 4.15
The products obtained with new food technologies may help people to follow a balanced diet 5.1 14.6 12.1 18.0 24.8 18.9 6.5 4.25
New food technologies will not have negative effects on health in the long term 9.9 23.9 9.6 20.0 22.8 8.5 5.4 3.69
The media usually give correct impartial news on new food technologies 21.1 35.5 13.2 4.5 10.4 8.2 7.0 3.00