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Table 6 Relative importance of selected attributes

From: Country of origin and willingness to pay for pistachios: a chinese case

 

R.I.

Observed R.I.

Bootstrap standard error

Price

0.74

0.92

0.035

COO

0.19

0.17

0.046

Flavor

0.04

0.045

0.02

Gift Pack

0.02

0.02

0.013

Pack size

0.01

0.02

0.015