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Table 9 Mixed logit model coefficients

From: Country of origin and willingness to pay for pistachios: a chinese case

Variables

Coefficient

P > |z|

China**

0.5261

0.049

California**

0.5132

0.044

Turkey***

−0.4689

0.01

Price***

−0.1929

<0.0001

Salt Flavor

−0.0034

0.973

Sweet Flavor***

−0.3947

<0.0001

Gift Package**

−0.1716

0.045

250-gram Pack

0.0212

0.839

500-gram Pack

−0.1272

0.229

Chinese X Income

0.0192

0.332

California X Income***

0.0513

0.005

Likelihood ratio

−1353

 

Wald chi2 (8)

44.02

 

Prob > chi2

<0.0001

 
  1. Standard errors are in parentheses; *** means statistically significant at 1% level; ** means 5% level.