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Table 4 Exploratory factor analysis of the personal values

From: Eco-innovative food in Brazil: perceptions from producers and consumers

Item description Loading Mean S.D.
Traditional and Moral  Cronbach alpha: 0.68   4.88  
Security 0.587 5.26 0.799
Conformity 0.828 4.51 1.192
Tradition 0.810 4.88 1.115
Adventure  Cronbach alpha: 0.715   4.18  
Stimulation 0.742 4.30 1.20
Hedonism 0.700 5.40 0.76
Achievement 0.787 3.53 1.32
Power 0.685 3.49 0.96
Universalism/benevolence  Cronbach alpha: 0.559   5.57  
Benevolence 0.684 5.749 0.379
Universalism 0.764 5.453 0.502
Self-direction 0.694 5.516 0.580