Table 4 Exploratory factor analysis of the personal values
From: Eco-innovative food in Brazil: perceptions from producers and consumers
Item description | Loading | Mean | S.D. |
|---|---|---|---|
Traditional and Moral Cronbach alpha: 0.68 | 4.88 | ||
Security | 0.587 | 5.26 | 0.799 |
Conformity | 0.828 | 4.51 | 1.192 |
Tradition | 0.810 | 4.88 | 1.115 |
Adventure Cronbach alpha: 0.715 | 4.18 | ||
Stimulation | 0.742 | 4.30 | 1.20 |
Hedonism | 0.700 | 5.40 | 0.76 |
Achievement | 0.787 | 3.53 | 1.32 |
Power | 0.685 | 3.49 | 0.96 |
Universalism/benevolence Cronbach alpha: 0.559 | 5.57 | ||
Benevolence | 0.684 | 5.749 | 0.379 |
Universalism | 0.764 | 5.453 | 0.502 |
Self-direction | 0.694 | 5.516 | 0.580 |