Fig. 3From: Lending credence: motivation, trust, and organic certificationOptimal quality when the certification standard is below the producer ideal. The optimal level of quality for the certified producer (Q c) is equal to the optimal level of quality for the non-certified producer (Q n) when the certification standard (S) is well below the producer’s preferred level of quality \( \left(\widehat{Q}\right) \) Back to article page