Does ‘local’ matter in restaurant choice? Results of a discrete choice experiment targeting German and Italian consumers

Agricultural and Food Economics

Table 4 Latent class model parameters estimation

Attributes	Cluster 1 (price driven)	Cluster 2 (locavores)	Cluster 3 (savers)	Cluster 4 (non-choosers)	Cluster 5 (others)
Price	0.08^a	− 0.09^a	− 0.17^a	0.02^a	− 0.13
Origin
Local origin	− 0.86^a	0.94^a	0.46^a	− 0.57^a	1.91
No Info	0.00	0.00	0.00	0.00	0.00
Process certifications
Organic	− 0.85^a	0.78^a	0.50^a	1.24^a	1.91
GMO-free	− 0.56^a	0.30^a	0.44^a	1.34^a	0.20
No info	0.00	0.00	0.00	0.00	0.00
Service quality and atmosphere
High	− 1.36^a	1.80^a	1.89^a	1.22^a	1.74^b
Medium–high	− 0.76^a	1.05^a	1.43^a	− 0.46^a	− 1.40
Medium–low	0.00	0.00	0.00	0.00	0.00
Asc
Choice	1.09^a	6.39^a	5.82^a	− 0.41^a	1.64
	0.00	0.00	0.00	0.00	0.00