Attributes
|
Cluster 1 (price driven)
|
Cluster 2 (locavores)
|
Cluster 3 (savers)
|
Cluster 4 (non-choosers)
|
Cluster 5 (others)
|
---|
Price
|
0.08a
|
− 0.09a
|
− 0.17a
|
0.02a
|
− 0.13
|
Origin
|
Local origin
|
− 0.86a
|
0.94a
|
0.46a
|
− 0.57a
|
1.91
|
No Info
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
Process certifications
|
Organic
|
− 0.85a
|
0.78a
|
0.50a
|
1.24a
|
1.91
|
GMO-free
|
− 0.56a
|
0.30a
|
0.44a
|
1.34a
|
0.20
|
No info
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
Service quality and atmosphere
|
High
|
− 1.36a
|
1.80a
|
1.89a
|
1.22a
|
1.74b
|
Medium–high
|
− 0.76a
|
1.05a
|
1.43a
|
− 0.46a
|
− 1.40
|
Medium–low
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
Asc
| | | | | |
Choice
|
1.09a
|
6.39a
|
5.82a
|
− 0.41a
|
1.64
|
|
0.00
|
0.00
|
0.00
|
0.00
|
0.00
|
-
aSignificance is at 1% level
-
bSignificance is at 5% level