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Table 6 Willingness to pay estimations

From: Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

Variable

WTP (USD/lb)

Price premium (%)

SD (USD/lb)

ECO

0.95

23.17

0.98

ANIM_1

0.70

17.07

1.06

ANIM_2

1.02

24.86

1.38

INF_ECO

0.41

9.88

 

NB

− 4.10

 

0.95

  1. USD 1 = COP 2879.86