Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Agricultural and Food Economics

Table 4 Sample respondents’ sex, marital status, educational level, and monthly income

Variables	City				Total		Chi-square	Sig.
	Hawassa		Shashamane		Total
	Freq	%	Freq	%	Freq	%
Sex							3.690	0.055
Female	208	52	134	44.7	342	48.9
Male	192	48	166	55.3	358	51.1
Total	400	100.0	300	100.0	700	100.0
Marital status the respondents							17.139	.000^***
Single	160	40.0	160	53.3	320	45.7
Married	238	59.5	134	44.7	372	53.1
Divorced	2	0.5	6	2.0	8	1.1
Total	400	100.0	300	100.0	700	100.0
Education level of the respondents							64.664	000^***
Illiterate Write & read Elementary High school Technical college Diploma Degree holder	1 17 87 114 47 83 51	0.2 4.2 21.8 28.5 11.8 20.8 12.8	16 34 88 95 27 21 19	5.3 11.3 29.3 31.7 9.0 7.0 6.3	17 51 175 209 74 104 70	2.4 7.3 25.0 29.9 10.6 14.9 10.0
Monthly income of the respondents (ETB/Month)							124.152	000^***
Less than 1000 ETB	93	23.2	99	33.0	192	27.4
1000–2000 ETB	42	10.5	111	37.0	153	21.9
2001–3000 ETB	96	24.0	49	16.3	145	20.7
3001–4000 ETB	79	19.8	34	11.3	113	16.1
4001–5000 ETB	56	14.0	6	2.0	62	8.9
5001–10,000 ETB	32	8.0	1	0.3%	33	4.7
Above 10,000 ETB	2	0.5	0	0.0	2	0.3
Total	400	100	300	100	700	100