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Table 7 Willingness to pay for enriched snack product traits in willingness to pay space

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

 WTP (full G-MNL model)
CoefficientSt. error
Taste parameters
Sorghum-chickpea2.835***.2669
Maize-chickpea− 1.433***.2574
Shape.566***.1252
Flavor3.177***.2174
Labeling4.547***.2895
Price1.0Fixed
Heterogeneity in mean
Sorghum-chickpea.204.4247
Maize-chickpea.046.5044
Shape.605***.2114
Flavor.633***.1492
Labeling3.157***.2652
Price0.0Fixed
Tau scale (τ)1.0Fixed
Gamma (γ)0.0Fixed
βWTP.325***.0211
S. βWTP.119***.0166
Sigma (i).9571.0890
N8400 
LL Function− 5084.81 
McFadden pseudo-R2.448 
AIC/N1.214 
  1. The asterisk symbols ***, **, and * imply the significance at 1%, 5%, and 10% level, respectively