Agricultural and Food Economics

Table 7 Willingness to pay for enriched snack product traits in willingness to pay space

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

	WTP (full G-MNL model)
	Coefficient	St. error
Taste parameters
Sorghum-chickpea	2.835^***	.2669
Maize-chickpea	− 1.433^***	.2574
Shape	.566^***	.1252
Flavor	3.177^***	.2174
Labeling	4.547^***	.2895
Price	1.0	Fixed
Heterogeneity in mean
Sorghum-chickpea	.204	.4247
Maize-chickpea	.046	.5044
Shape	.605^***	.2114
Flavor	.633^***	.1492
Labeling	3.157^***	.2652
Price	0.0	Fixed
Tau scale (τ)	1.0	Fixed
Gamma (γ)	0.0	Fixed
βWTP	.325^***	.0211
S. βWTP	.119^***	.0166
Sigma (i)	.957	1.0890
N	8400
LL Function	− 5084.81
McFadden pseudo-R²	.448
AIC/N	1.214

The asterisk symbols ***, **, and * imply the significance at 1%, 5%, and 10% level, respectively

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