From: EU wine policy in the framework of the CAP: post-2020 challenges
Measures | Objective and content | Beneficiaries |
---|---|---|
Structural measures | Â | Â |
 Promotion | For expanding the presence in the market, it is granted a support for the implementation of campaigns concerning promotion of EU wines in third countries and information about responsible consumption and UE systems of PDO/GPI in MS | Professional organisations, wine producer organisations, associations of wine producer organisations, temporary or permanent associations of two or more producers, interbranch organisations or, where a Member State decides so, bodies governed by public, private companies |
 Restructuring and Conversion of vineyards | For increasing quality, cost effectiveness and sustainability of grape production, it is granted a support for (a) varietal conversion, (b) relocation of vineyards, (c) replanting for health or phytosanitary reasons, (d) improvements to vineyard management techniques | Wine growers (*) |
 Investments | For increasing the performance and sustainability of wine making and distribution, it is granted a support for tangible and intangible investments in processing facilities, winery infrastructure and marketing structures | Wine enterprises (***), wine producer organisations, associations of two or more producers or interbranch organisations |
 Innovation in the wine sector | For stimulate innovations in a perspective of sustainability, it is granted a support for tangible or intangible investments aimed at the development of new products, processes and technologies | Wine enterprises (***), wine producer organisations and temporary or permanent associations of two or more producers. R&D centres may participate in the operation pursued by the beneficiaries. IBO may be associated to the operation |
 By-product distillation | For ensuring quality of wine, while protecting the environment, it is granted a support for voluntary/obligatory distillation of by-products of wine making | Distillers of by-products of wine making |
Conjunctional measures | Â | |
 Mutual funds | For stimulation the adoption of tools against market fluctuations, it is granted a support for the setting up of mutual funds | Wine growers (*) or wine producers (**) |
 Harvest insurance | For safeguarding producers’ incomes in case of natural disasters, adverse biotic/abiotic events, it is granted a support to the subscription of insurance contracts | Wine growers (*) |
 Green harvesting | For preventing market crises and compensating the loss of revenues, it is granted a support in favour of the removal of grapes in immature stage | Wine growers (*) |